Herky Campus: Silk & Stinger Night Market by Herky
Developed Silk & Stinger Market by Herky, a fictitious environment and brand experience concept that reimagines the classic Asian night market as a permanent cultural campus in Sacramento’s Florin district. Rooted in user research and community storytelling, the project addressed the need for spaces that foster belonging, identity, and connection for first and second-generation Asian-Americans within the area. Deliverables included brand strategy, environmental graphics, wayfinding systems, social media campaigns, and merchandise concepts, all designed to create an immersive destination celebrating culture, commerce, and community.
Awareness
Wayfinding
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