Sacramento Dance Festival Campaign
Design a bold visual identity and multi-platform campaign for the annual Sacramento Dance Festival, a week-long citywide celebration of global contemporary dance, culture, and community. The branding captured movement, energy, and inclusivity through dynamic graphics, vibrant colors, and modern typography, helping position Sacramento as a new destination for the performing arts. Deliverables included posters, social media assets, website visuals, event programs, banners, and branded merchandise.
Print
16x20" Poster
1400x400px Billboard
24x36" Bus Shelter Poster
30x60" Flag Banners
On-Site Banner/Identifier
Digital
SWAG/Merchandise
Stickers
Waterbottles
Tote Bag
Handheld Fan
Shirt (Front)
Shirt (Back)
All The Things Magazine
Develop and design an issue of All The Things, a magazine concept exploring how passion, place, and creativity intersect through Sacramento’s independent culture. This editorial project combined storytelling and layout design to spotlight three distinct subcultures of the city such as MMA, the culinary scene, and freshwater aquariums, framing the city as a hub of makers, thinkers, and dreamers. Deliverables included a full magazine layout with cover design, feature spreads, advertisements, and a cohesive visual identity that balanced modern aesthetics with thoughtful journalism.
Concert Poster Exercises
Designed a diverse series of posters spanning promotional, conceptual, and typographic themes. Projects included mock concert posters tailored to specific musical artists, using visuals inspired by each artist’s brand identity and genre, as well as experimental compositions that combined analog and digital techniques to create texture, contrast, and expressive graphic forms. The collection demonstrates versatility across styles while emphasizing strong visual storytelling and impactful communication.
