Overview
The Sacramento Dance Festival (Sept 21–27, 2025) is a bold new cultural event inspired by the American Dance Festival model. Across seven days and five venues, the festival will showcase world-class contemporary dance, workshops, and community programs that reflect Sacramento’s diversity and creativity.
The creative campaign should not only promote the event but embody the spirit of dance itself: movement, energy, and inclusivity.
Objective
• Create a visual identity that is bold, memorable, and emotionally charged.
• Capture the multicultural, multi-generational nature of the festival.
• Drive ticket sales and participation (from gala nights to free community workshops).
• Establish a foundation for an annual festival brand identity.
Print
16x20" Poster
1400x400px Billboard
24x36" Bus Shelter Poster
30x60" Flag Banners
On-Site Banner/Identifier
Digital
SWAG/Merchandise
Stickers
Waterbottles
Tote Bag
Handheld Fan
Shirt (Front)
